Stereotypical Genius
We’re paying a hefty price tag for the creative genius trope. Its exclusivity puts creativity on a pedestal. Counter the myth here.
The Foot and the Sword
Progress stalls when we don’t ask the right questions. The artificial foot was changed forever by a simple shift in questioning.
How to Use Your Subconscious Mind?
Explore the untapped potential of your mind. Including creativity advice you should ignore and how to better prepare for a eureka! moment.
Pulp Friction
What do you do when your industry is in irreversible decline? The pivots of the paper pulp industry are a good lesson in reinvention.
Eurekas! in the Bathroom
We’ve all experienced the gift of an idea in the bathroom. Why does it happen and how can you increase your chances of a bathroom Eureka!
Your Brain on Ideas
We’ve all felt the eureka! magic. But what’s happening in our brains during this moment? Let’s explore the mechanics to unlock more magic.
A Short Drive
“How do you fit a full-sized golf course on a small island?” became less about the course or the island, and more about the ball.
This Is Not Art
We conflate creativity with art and art with creativity. They are not the same thing. Time to explore more helpful definitions.
Thinking With AI.
The White Paper.
How do I collaborate with AI to improve my ideas? Our AI white paper gives you mindset tips and practical prompts for liberating your brain.
No Genius
No genius. How we think about creativity was decided by Michelangelos’s PR guru 500 years ago. And it’s all wrong. Explore all the ways it hurts us, here.
A Formula for Genius
Ideas to steal: excellent problem definition, surprising insight and Andy Warhol’s greatest influence. The thinking behind Paint by Numbers.
Firing Aristotle
What happens when Aristotle and John Keats plan a brunch? Is the concept of right brain vs. left brain helping or hurting us? And why are we so quick to fire Aristotle?
Non-Binary Creativity
Creative expertise relies more on the left than the right brain. What Jazz musicians can teach us about genius, mentoring and good creativity habits.
Why do Ideas Have to be Big Anyway?
There’s such a thing as a powerful small idea and no I’m not talking about the algorithm. Find out how the handle worked harder than the ax here.
Do I Need a Big or a Small Idea?
Knowing the difference may be the most underutilized skill in the creative industry, at great cost to our bottom lines and our weekends.
Put a TV on it
Ideas to steal: solving shipping problems with a simple drawing. How did they do that?
One Skill to Rule Them All
Salavador Dali had it, a hotel hack used it and Burning Man inspired it. What’s the MegaSkill behind creativity? The one skill to rule them all?
A Building That Cools Itself
Ideas to steal: how termites are influencing the architecture of the future.
Just Plug the Light into the Plant
Ideas to steal: plants as the electricity of the future? One plant’s waste = another person’s treasure.
Last Stop: Coral Station
Ideas to steal: rethinking industrial waste. How subway cars are being used to rebuild our fish reefs.