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About Us

Woman Owned & Operated

School of Ideas is proud to share 5% of our profits with the International Rescue Committee: a global humanitarian aid, relief, and development nongovernmental organization which provides emergency aid and long-term assistance to refugees and those displaced by war, persecution, or natural disaster.

 

Born From

Our
Leadership
Team

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LISA PRINCE, Founder

Trained in strategic planning in the UK, Lisa has 25 years of experience in creative ideas. 10 of those years were spent as a Group Strategy Director for Wieden+Kennedy across three continents (London, Shanghai and Portland, Oregon). Quoted in Brand Republic as “Re-defining strategy,” Lisa’s vision has shaped the future of the P&G corporate brand, American Express, Apple and Intuit. More recently Lisa has worked closely with the start-up and technology community to translate ideas into bottom line results. Her thinking has led to Cannes Lions, D&AD Pencils and the much-coveted IPA Effectiveness Award. Lisa has created and led creativity training programs for global clients and agencies, is a judge for the North American Effies, and a guest lecturer at Brandcentre VCU and several West Coast MBA programs.


 
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HANNA NESPER NEWELL, Managing Director

Hanna Nesper Newell has spent her career growing teams, inspiring and motivating people to do their best work. She has twenty years experience in advertising and brand marketing, many of which spent leading account teams at Wieden+Kennedy. Her successes include global communications campaigns for Coca-Cola, Nike, Procter & Gamble and Microsoft. She’s managed high-profile Super Bowl campaigns for Coca-Cola and Weight Watchers as well as the interactive elements of P&G’s global sponsorship of the Olympic Games. She’s a trusted business consultant for growing creative agencies and a mentor for young talent.

 
 
School of Ideas gave the team incredible tools and techniques for thinking about our work in an even more creative way. In just 24 hours we were already asking different, more interesting questions about our business.
— Francine Li, Chief Marketing Officer, IPSI, former Global Brand Marketing, Netflix
 
 
 

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