A Short Drive

The Problem:

Big course, small island. How do you fit a full-sized golf course on a small island? Right now, too many golf balls are landing in the water.

The Insight:

Instead of focusing on the size of the golf course, what about focusing on how far the golf ball can travel?

The Idea:

Don’t go the distance! The limited-flight “Cayman Ball.” A golf ball that travels half the distance of a regular ball with the same amount of swing.