Go big or go home. OR another phrase to consider. “Check whether you need to go big and go home earlier?” Knowing the difference between a big idea and a small idea may be the most underutilized skill in the creative industry, at great cost to our bottom lines and our weekends. Because when you’re always chasing the big, you're always in the land of high risk and high investment. Why go through all that if you don’t have to? What does the situation actually require?

Above is a brutal, but helpful simplification of the two types of ideas. There are benefits to each. So if you’re getting the big idea cliche every time, pause to reflect on whether you need the ax or just the handle?