Put a TV on it

The Problem:

60% of Vanmoof electric bikes shipped from the Netherlands to the US were arriving damaged due to poor handling.

The Insight:

Don’t drop the telly! No-one wants to be on the hook for dropping a flat screen TV so it’s the product that shippers handle with the most care.

The Idea:

Print a TV on the box. Rather than investing in expensive changes such as altering suppliers or upgrading the packaging materials, simply print a TV on the box. Overnight their shipping damages dropped 70% - 80%. 

Source: Vanmoof Blog