OUR PROGRAMS

Strategic Foundation Course


An immersive program where you will learn the strategic thought process that underpins breakthrough ideas. Leave the course with a complete toolbox of methods and principles to navigate the five fundamentals of all creative strategy. The perfect foundation from which to establish your unique point of view.

The BRAND STORY: developing your brand story
The PROBLEM: identifying the right problem
The INSIGHT: unlocking powerful insight
The SOLUTION: crafting powerful ideas
The SELL: how to sell your vision

YOU WILL LEARN:

STRATEGY

What is strategy?
What makes strategy great?

BRAND STORY

How do we actually make decisions?
What is a good brand story and why is it so important?

THE PROBLEM

How to rigorously analyze problems
How to identify the right problem to solve

THE INSIGHT?

What exactly is an insight?
How to uncover insight from the broader context and culture?
How to get inside people’s heads?
The art of qualitative research

THE SOLUTION

Pulling all the thinking together
Essential tips for improving your ideas
Creating an environment in which great ideas can flourish

THE SELL

The art of listening
How to write great presentations
How to write great briefs
How to respond and give feedback to new ideas

How it works

The course format is a presentation from industry experts with audience participation and immersive group discussion. It occurs over four half-day sessions to accommodate participants' busy schedules and to give people the chance to digest and apply the knowledge.

OUR PROGRAMS

Individual and Group Coaching


We are now pleased to offer individual and group coaching to help people develop the skills to challenge the status quo and pave the way for more provocative and innovative thinking. Coaching takes the form of a phone call to accommodate participant’s busy schedules.


Sample coaching topics
• 
Asking more interesting questions
• Identifying the right problem to solve
• A sounding board for new ideas
• Troubleshooting projects
• Building fundamental strategic skills
• Navigating an idea through an organization


Contact us to describe your thoughts for coaching and we will be happy to develop a plan for your organization’s specific needs.