I have my own philosophy on strategy and creativity.
Is this course going to contradict that?

In today’s environment, companies often differentiate themselves on their unique approach to strategy and ideas. However in focusing on a unique offering, the core craft skills that underpin everything can get lost in the mix. As an industry we are guilty of building these core skills in a piecemeal manner, a creative course here... a brief course there... At School of Ideas we aim to provide a comprehensive overview of the whole strategic & ideation process so that talent can experience how the all the pieces work together. This provides a solid foundation on which your own specific philosophy can be built, as well as a deeper understanding of why your philosophy is so unique.

Our culture is skeptical about training.
Is this course really going to impact our day jobs?

We specialize in skeptical, busy audiences! School of Ideas is not run by trainers but by experts who also happen to be great storytellers. You will be learning from the people who have actually done the job. Our program is heavy on HOW-TOs and light on theory. Rather than providing a traditional training experience, our graduates describe School of Ideas as a fast-track mentorship program, or as a “time-machine for your career."

My team already has the basics.
So why do I need this course?

School of Ideas passes on the fundamentals of great strategy, setting the bar higher for what constitutes breakthrough creative thinking. It also unites disparate teams with a common language and skill set that leads to better work. Junior people get rigor, and senior people get great case studies to use with tough clients. You can never have enough of either.

Could we just do Part 3 and skip the rest?

Our program has five parts, spread over four mornings, and we are often asked to provide that one “unit” which is perceived to be the weakest link. We do not break our program down into individual units because our graduates consistently tell us that the most valuable part of the experience is getting a “start to finish” process for their thinking, on which to build their own techniques and approaches.

What format does it take?
How interactive is this course?

The format of the course is a presentation with audience participation and group discussion. We love to ask the group challenging questions to test their assumptions, but eschew in-depth breakout sessions in the interest of time and the opportunity to invite a bigger group. We are happy to discuss this approach further if you have specific needs. The course is purposely developed from an incredibly eclectic range of sources to encourage participants to expand their outlook: best selling business books, Freakonomics-style examples, global politics, the latest thinking on innovation, industry and technology as well as popular culture. We complement these more eclectic sources with Best in Class case studies that have powerful lessons for today's environment whether they are 30 years old or from the last three months.


Time Machine for your career

"Lisa teaches the things that will literally save you years of pain. She's like a time machine for your career that is real and not in a movie."

–Joe Staples
Former Executive Creative Director, Wieden + Kennedy, Portland


"The examples and simple breakdowns are the best because they bring the ideas and concepts to life and provide short-cuts for so much of your job."

Wieden + Kennedy

You learn how to think

"The most useful part of this course was learning how to think about things. What we learned was immediately helpful and applicable to my day-to-day job."

Wieden + Kennedy


"This course is an inspiring reminder of how inspiring and creative my job could be if I asked the right questions. A co-worker described it as going to church and starting to believe again."


Simple, yet specific tips

"I loved getting specific tips on how to come up with more interesting and creative ideas."



"So clear, so simple and so inspirational. One of the best presenters ever and one of the best presentations ever."


Grounds teams in the same language

"Strategy is fragmenting so much, it's very necessary to ground everyone in the importance of brand story and why it matters. This course did just that and got all our teams on the same page, speaking the same language."